Art, Design and Interactive Multimedia Major with a Concentration in Graphic Design and Advertising (B.A.)
Fahy Hall
CHDCM@shu.edu
shu.edu/academics/ba-art-design-interactive-media-graphic-design-and-advertising
Program Code: EC_ADIM_BA (Concentration Code: ADG)
Academic Advisor(s): Buckley; Krus; Lhowe; Schiller; Shuttleworth
Rooted in tradition and fostered by technology, the Bachelor of Arts degree in the Art, Design and Interactive Multimedia program offers three concentrations:
- Fine and Digital Arts
- Graphic Design and Advertising
- Interactive Design and Multimedia
Students are prepared to be conceptual, visual thinkers. A community focused on educating the whole person, the program develops innovative leaders and change-makers in social and commercial design practices. The Art and Design faculty is comprised of scholars and practicing professionals who are theoretical and pragmatic in their approach.
Students interested in teacher certification apply to the College of Human Development, Culture, and Media for a major in Secondary Education and then declare a second major in Fine Arts. These majors begin field experience in their sophomore year, conclude student teaching in their final semester, and are granted New Jersey certification in teaching art.
Curriculum Requirements
Students pursuing a major in Art, Design and Interactive Multimedia with a concentration in Graphic Design and Advertising must complete 51 credits in the discipline as articulated below and in consultation with an academic advisor.
| Code | Title | Hours |
|---|---|---|
| Required Courses | ||
| Drawing Component | ||
| Select one of the following: | 3 | |
| Drawing I (first year) | ||
| Digital Painting | ||
| Drawing as Design | ||
| Drawing II | ||
| ADIM 1223 | 2-D Design and Color | 3 |
| ADIM 1311 | Graphic Dsgn-Advertising Art I | 3 |
| ADIM 1312 | Digital Art and Design I (Formerly ADIM 2312) | 3 |
| ADIM 2233 | Typographic Design | 3 |
| ADIM 2311 | Graphic Dsgn - Advrtsng Art II | 3 |
| ADIM 2315 | User Experience & Interface Design I | 3 |
| ADIM 2318 | Digital Art and Design II | 3 |
| ADIM 2334 | 3D Packaging-Exhibtion Design | 3 |
| ADIM 3233 | Typography II | 3 |
| ADIM 3502 | Design Research (Formerly ADIM 2502) | 3 |
| ADIM 3520 | (Formerly ADIM 2520) | 3 |
| ADIM 4312 | Practicum Design Seminar | 3 |
| Subtotal | 39 | |
| Elective Courses | ||
| Select four ADIM courses to fulfill 12 credits of elective requirements | 12 | |
| Subtotal | 12 | |
| Total Hours | 51 | |
Plan of Study
Requirements for the program are outlined in the "Requirements" tab of this Catalogue. This Planner tab offers a sample semester-by-semester model schedule which accounts for historical course availability. For timely completion of the program, students must routinely meet with their assigned academic advisor to carefully plan their schedule based on available courses.
| First Year | ||
|---|---|---|
| First Semester | Hours | |
| CORE 1001 | University Life | 1 |
| ENGL 1201 | Core English I | 3 |
| CORE 1101 | Journey of Transformation | 3 |
| ADIM 1223 | 2-D Design and Color | 3 |
| CHDCM B.A. Core Requirement | 3 | |
| CHDCM B.A. Core Requirement | 3 | |
| Hours | 16 | |
| Second Semester | ||
| ENGL 1202 | Core English II | 3 |
| ADIM 1311 | Graphic Dsgn-Advertising Art I | 3 |
| ADIM Drawing Component (Select one: ADIM 1110, ADIM 2317, ADIM 2230 or ADIM 2210) | 3 | |
| CHDCM B.A. Core Requirement | 3 | |
| CHDCM B.A. Core Requirement | 3 | |
| Hours | 15 | |
| Second Year | ||
| First Semester | ||
| ADIM 1312 | Digital Art and Design I (Formerly ADIM 2312) | 3 |
| ADIM 2233 | Typographic Design | 3 |
| CHDCM B.A. Core: World Language/Culture Requirement | 3 | |
| CHDCM B.A. Core Requirement | 3 | |
| CHDCM B.A. Core Requirement | 3 | |
| Hours | 15 | |
| Second Semester | ||
| CORE 2101 | Christianity and Cult in Dial. | 3 |
| ADIM 2311 | Graphic Dsgn - Advrtsng Art II | 3 |
| CHDCM B.A. Core: World Language/Culture Requirement | 3 | |
| CHDCM B.A. Core Requirement | 3 | |
| ADIM Elective | 3 | |
| Hours | 15 | |
| Third Year | ||
| First Semester | ||
| CORE 3XXX Engaging the World | 3 | |
| ADIM 2315 | User Experience & Interface Design I | 3 |
| ADIM 2334 | 3D Packaging-Exhibtion Design | 3 |
| CHDCM B.A. Core Requirement | 3 | |
| ADIM Elective | 3 | |
| Hours | 15 | |
| Second Semester | ||
| ADIM 2318 | Digital Art and Design II | 3 |
| CHDCM B.A. Core Requirement | 3 | |
| CHDCM B.A. Core Requirement | 3 | |
| CHDCM B.A. Core Requirement | 3 | |
| ADIM Elective | 3 | |
| Hours | 15 | |
| Fourth Year | ||
| First Semester | ||
| ADIM 3502 | Design Research (Formerly ADIM 2502) | 3 |
| ADIM 3520 | Formerly ADIM 2520 | 3 |
| CHDCM B.A. Core Requirement | 3 | |
| Free Elective | 3 | |
| Free Elective | 3 | |
| Hours | 15 | |
| Second Semester | ||
| ADIM 3233 | Typography II | 3 |
| ADIM 4312 | Practicum Design Seminar | 3 |
| ADIM Elective | 3 | |
| Free Elective | 3 | |
| Free Elective | 3 | |
| Hours | 15 | |
| Total Hours | 121 | |
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