Public Relations Major (B.A.)
Arts and Sciences Hall
CHDCM@shu.edu
shu.edu/academics/ba-public-relations.html
Program Code: EC_COPR_BA
Academic Advisers: Cheema; Salvatore
The Public Relations Major prepares students for careers in public relations, integrated marketing communication, and corporate and organizational communication. Co-curricular and extracurricular activities include the Seton Hall Chapter of the Public Relations Society of America; WSOU, the Litore Agency, Bateman Case Study Competition Team, and Communication Honors Alumni Networking Program (CHAMP).
| Code | Title | Hours |
|---|---|---|
| Required Courses | ||
| COJR 1421 | Writing for the Media | 3 |
| COMM 1670 | Introduction to Communication Theory | 3 |
| COMM 2134 | Communication Ethics | 3 |
| COMM 2623 | Persuasive Speaking | 3 |
| or COMM 2625 | Public - Presentational Spkng | |
| COMM 2640 | Organizational Communication | 3 |
| COJR 2136 | Media Law | 3 |
| COJR 2431 | History of American Journalism | 3 |
| COPR 2135 | PR Research | 3 |
| COPR 2512 | PRI-Intro to Public Relations | 3 |
| COPR 3522 | Public Relations II | 3 |
| COPR 5599 | Senior Seminar Public Relation | 3 |
| Subtotal | 33 | |
| Electives * | ||
| Select one of the following: | 3 | |
| Media Criticism | ||
| Gender and the Media | ||
| Managing Reputation-Crisis | ||
| Select two of the following: | 6 | |
| News Reporting | ||
| Broadcast News Writing | ||
| Integrated Communication | ||
| Print Advertising | ||
| Select two of the following: | 6 | |
| Basic Video Technique | ||
| News Editing | ||
| Subtotal | 15 | |
| Total Hours | 48 | |
Plan of Study
Requirements for the program are outlined in the "Requirements" tab of this Catalogue. This Planner tab offers a sample semester-by-semester model schedule which accounts for historical course availability. For timely completion of the program, students must routinely meet with their assigned academic adviser to carefully plan their schedule based on available courses.
| First Year | ||
|---|---|---|
| First Semester | Hours | |
| CORE 1001 | University Life | 1 |
| COJR 1421 | Writing for the Media | 3 |
| ENGL 1201 | Core English I | 3 |
| CORE 1101 | Journey of Transformation | 3 |
| COST 1600 | Speaking and Listening in a Digital and Global Age | 3 |
| CHDCM B.A. Core: Ethics Requirement | 3 | |
| Hours | 16 | |
| Second Semester | ||
| ENGL 1202 | Core English II | 3 |
| COMM 2623 or COMM 2625 |
Persuasive Speaking or Public - Presentational Spkng |
3 |
| CHDCM B.A. Core: Mathematics Requirement | 3 | |
| CHDCM B.A. Core: Identity/Difference Requirement | 3 | |
| CHDCM B.A. Core: Social/Political Requirement | 3 | |
| Hours | 15 | |
| Second Year | ||
| First Semester | ||
| COPR 2512 | PRI-Intro to Public Relations | 3 |
| CHDCM B.A. Core: Wolrd Language/Culture Requirement | 3 | |
| CHDCM B.A. Core: Historical Context Requirement | 3 | |
| CHDCM B.A. Core: Science Requirement | 3 | |
| CHDCM B.A. Core: Aesthetics Requirement | 3 | |
| Hours | 15 | |
| Second Semester | ||
| CORE 2101 | Christianity and Cult in Dial. | 3 |
| COMM 1670 | Introduction to Communication Theory | 3 |
| COMM 2134 | Communication Ethics | 3 |
| CHDCM B.A. Core: Wold Language/Culture Requirement | 3 | |
| Major Elective Group One | 3 | |
| Hours | 15 | |
| Third Year | ||
| First Semester | ||
| CORE 3XXX Engaging the World | 3 | |
| COJR 3432 | Gender and the Media | 3 |
| COJR 2136 | Media Law | 3 |
| CHDCM B.A. Core: Identity/Difference Requirment | 3 | |
| Major Elective Group Two | 3 | |
| Hours | 15 | |
| Second Semester | ||
| COMM 2640 | Organizational Communication | 3 |
| COPR 3522 | Public Relations II | 3 |
| Major Elective Group Two | 3 | |
| Major Elective Group Three | 3 | |
| Elective | 3 | |
| Hours | 15 | |
| Fourth Year | ||
| First Semester | ||
| COMM 2135 | Communication Research Methods | 3 |
| COJR 2431 | History of American Journalism | 3 |
| COPR 3197 | PR Internship I | 3 |
| Elective | 3 | |
| Elective | 3 | |
| Hours | 15 | |
| Second Semester | ||
| COPR 5599 | Senior Seminar Public Relation | 3 |
| Major Elective Group Three | 3 | |
| Elective | 3 | |
| Elective | 3 | |
| Elective | 3 | |
| Hours | 15 | |
| Total Hours | 121 | |
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