Public Relations Minor

Arts and Sciences Hall
CHDCM@shu.edu
shu.edu/academics/minor-public-relations.html

Program Code: COPR

The public relations minor is grounded in the integration of theory and practice to provide an understanding of the role of public relations in contemporary digital society. Using an interdisciplinary approach, students learn how to develop public relations materials across industries. Some areas of focus include principles of public relations, public relations theories, international public relations, integrated communications, communication research methods, public relations campaign planning among others. By completing a minor in public relations, students studying communication, journalism, marketing or other majors will learn how to successfully communicate with global and multicultural publics.

Curriculum Requirements

Students pursuing a minor in Public Relations must complete 21 credits in the discipline as articulated below and in consultation with an academic advisor.

Course List

Code	Title	Hours
Required Courses
COJR 1421	Writing for the Media	3
COPR 2515	Integrated Communication	3
COPR 2512	PRI-Intro to Public Relations	3
COPR 3522	Public Relations II	3
COMM 2640	Organizational Communication	3
or COPR 2998	Managing Reputation-Crisis
Select two additional elective from the Department of Communication, Media, and the Arts as approved by an academic advisor		6
Total Hours		21