Business Analytics Major
With the increase in readily accessible business data, the goal of understanding that data and using it to make better decisions is imperative. Moreover, the continued decrease in the cost of computing allows companies of all sizes to cost-justify at least the hardware component of using data to drive decisions. However, not all business practitioners know how to properly analyze and interpret data.
The major in Business Analytics will educate students to understand the concepts of business analytics and their application to business problems.
Business Required Core
| Code | Title | Hours |
|---|---|---|
| BUSI 1000 | Freshman Business Seminar | 1 |
| BACC 2103 | Financial Accounting | 3 |
| BACC 2104 | Managerial Accounting | 3 |
| BFIN 2201 | Business Finance | 3 |
| CORE 3810 | Global Business | 3 |
| BITM 2701 | Management Information Systems (Minimum grade of C) | 3 |
| BLAW 2301 | Legal Foundations of Business | 3 |
| BMGT 2501 | Principles of Management | 3 |
| BMGT 2503 | Organizational Behavior | 3 |
| BMKT 2601 | Principles of Marketing | 3 |
| BPOL 5000 | Business Policy | 3 |
| BQUA 2811 | Business Statistics | 3 |
| BQUA 2812 | Quantitative Decision Making | 3 |
| ECON 1402 | Principles of Economics I | 3 |
| ECON 1403 | Principles of Economics II | 3 |
| ECON 2408 | Money and Banking (offered by the Department of Finance) | 3 |
| Total Hours | 46 | |
Four-Year Program: Core Curriculum
Arts and Sciences Required Core
| Code | Title | Hours |
|---|---|---|
| CORE 1001 | University Life | 1 |
| CORE 1101 | Journey of Transformation 1 | 3 |
| CORE 2101 | Christianity and Cult in Dial. 2 | 3 |
| COMM elective 3 | 3 | |
| COST 1600 | Oral Communication | 3 |
| ENGL 1201 & ENGL 1202 | Core English I and Core English II | 6 |
| ENGL 2516 | Business Writing | 3 |
| BIOL, CHEM, ERTH, PHYS elective 4 | 3 | |
| MATH 1205 | Finite Math w Calculus for Bus (C+ minimum) | 3 |
| PHIL 1125 | Business Ethics | 3 |
| RELS elective | 3 | |
| World Culture elective 5 | 3 | |
| Total Hours | 37 | |
- 1
Generally taken in the Fall semester of the first year.
- 2
Generally taken in the Spring semester of the second year.
- 3
Choose from COMM 2130 Intercultural Communication, COMM 2622 Team Building and the Group Process, COMM 2623 Persuasive Speaking, COMM 2625 Public - Presentational Spkng or COMM 2640 Organizational Communication. Stillman School students are strongly encouraged to take their six hours of required communication courses within the first 75 credits of their curriculum.
- 4
A roster of acceptable science courses is available in Jubilee Hall, Room 526, as well as on each student’s degree audit.
- 5
Students are required to complete one 3-credit world culture elective. Please consult your academic adviser or the staff of the Student Information Office (Jubilee Hall, Room 526) for a roster of acceptable courses. Language courses are recommended.
The Business Analytics major is 15 credits, with 12 credits of required coursework and 3 credits of elective coursework. The following lists the required and elective courses.
| Code | Title | Hours |
|---|---|---|
| Required Courses: | ||
| BITM 3721 | Introduction to Programming | 3 |
| BITM 3724 | Business Information Modeling | 3 |
| BITM 3744 | Business Intelligence | 3 |
| BITM 3747 | Business Applications of Machine Learning | 3 |
| Subtotal | 12 | |
| Electives: | ||
| Select one: | 3 | |
| Advanced Business Software Tools | ||
| Text Mining | ||
| Cognition and Data Visualizati | ||
| Marketing Research | ||
| Econometrics | ||
| Marketing Metrics | ||
| Financial Modeling | ||
| Total Hours | 15 | |
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