Business Analytics is defined as the combination of skills, technologies, applications and processes used by organizations to use data and statistics to gain business insights and drive business planning. As technology continues to facilitate organizations to measure, collect and retain more data, companies are challenged to make sense out of it. Business Analytics provides a set of analytical tools that answers such problems. While statistics and operations research have long been used to allow businesses to make objective decisions, Business Analytics uses these tools plus others, like pattern detection, to find meaning in the data. It is no exaggeration to state that every business of moderate size is either using Business Analytics or will have to in order to stay competitive.
Course List
| Code |
Title |
Hours |
| BITM 3744 | Business Intelligence | 3 |
| BITM 3747 | Business Applications of Machine Learning | 3 |
| BQUA 2811 | Business Statistics | 3 |
| 3 |
| Financial Modeling | |
| Advanced Business Software Tools | |
| Marketing Metrics | |
| Data Visualization | |
| Econometrics | |
| Total Hours | 12 |
All four courses taken must be completed with a grade of C or better.
