Market Research Certificate

The Certificate in Market Research is made up of a total of 13 credits, including three required courses and two electives. The Certificate prepares students for careers in marketing or market research that focus on the collection, analysis, and implementation of market research insights/data to make better business decisions. The different roles of qualitative and quantitative research are explored through a mix of client and application-based projects incorporating the Market Research Center at the Stillman School of Business. Students will gain practical, hands-on market research project experience in addition to an understanding of the conceptual dimensions of the research process.

Students completing the Certificate in Market Research who are subsequently admitted to the M.B.A. program are eligible to apply all certificate courses to fulfill M.B.A. degree elective requirements.  

Because the certificate is not a degree, students who complete the certificate program only do not participate in University Commencement Exercises. 

Course List

Code	Title	Hours
Required Courses
BMBA 9455	The Role of Quantitative Analysis in Business Decision Making	2
BMBA 9457	Market Decision Making (Offered every fall and spring)	2
BMKT 7611	Marketing Research (Offered every spring)	3
Elective Courses
Select six credits from the following:		6
BMKT 7599	Directed Research-Marketing (With instructor approval)
BMKT 7620	New Product Management and Development
BMKT 7634	Marketing Metrics
BMKT 7652	Digital Marketing
BQUA 7845	Logistics and Operations in Supply Chain Management
BSAN 7001	Intro Data Analytics - Bus Int
BSAN 7011	Exploratory Analytic-Visualztn
BSAN 7021	Predictive Analytics
BSAN 7045	Project Management
Total Hours		13