BSPM - Sport Management (BSPM)

This course provides a comprehensive overview of the rapidly evolving esports industry. Students will examine the historical and cultural context of esports, explore the business models that underpin the industry, and analyze the various stakeholders involved in its ecosystem. The course will also cover the various esports games and genres, the legal aspects of esports, and the path to professional esports. Using a seminar format, students will participate in discussions, complete individual and group assignments, and prepare presentations.

This course provides students with a comprehensive understanding of the strategies, techniques, and tools necessary to plan, organize and execute successful Esports events. Topics covered include event planning, logistics, audience engagement, marketing, sponsorship, revenue generation, and risk management. Through case studies, class discussions, and interactive activities, students will learn about the unique challenges and opportunities hosting esports events, and the role of technology, creativity, and innovation in the production of esports events. The course also covers the legal and ethical issues surrounding Esports events, including intellectual property rights, data privacy, and player welfare.

An introduction to the sport industry, growth trends in the industry, and careers in the industry, including an overview of management in the professional sport franchise; intercollegiate athletics, sport marketing and promotions; athlete representation; sport law; facilities management; the health club, spa, resort industry; and sport tourism. Offered: Irregularly. Limited to students with less than 60 credits. May be taken as a general elective only.

Application of finance principles to the sport industry, including revenue sources, valuation issues, performance, and corporate sponsorships. Offered: Fall, Spring.

The constitutional aspects of athletics with special attention toward procedural and substantive due process. The formation and conditions of contracts from both the management and individual's perspectives. The rights of athletes, coaches and management according to the ability of each to participate in the prospective sports¿ leagues and organizations. Strong emphasis on ethical concerns in the sport industry. Prerequisite: BLAW 2301. Offered: Fall, Spring.

This course links both the science and the art of negotiation, but it is more “art” than “art appreciation.” It will give students the opportunity to identify their strengths and weaknesses as negotiators and to work on their relative weaknesses. More fundamentally, the course will provide both a conceptual framework to diagnose problems and promote agreement in a range of settings.

This course examines the application of general principles of management to the sport industry and to the management of sport organizations in particular. The course provides the student with an overview of the sport industry, as well as the issues encountered by managers of sport organizations and how management techniques can be applied to effectively address these issues. Students will also consider the ethical and moral dilemmas facing sport managers and the sport industry as a whole. Offered Fall, Spring.

This course examines the real-time history and operations of sport facilities in the U.S. and throughout the world, largely through the use of the World Wide Web. Course content includes the study of: planning and design, services management, marketing and public relations, concessions, event and operations management, maintenance, funding, administration and franchise interaction. Prerequisite: BMGT 2501. Offered: Irregularly.

An examination of the basic business unit of American professional sports, the individual franchise. Topics of discussion include: the nature of ownership; franchise exclusivity; rights vested in the franchise; the creation of local broadcast rights and the building of regional sports networks; the reasons for building and upgrading venues and facilities; revenue maximization; hiring of skilled professional staff; strategic pricing; customer knowledge and relationship strategies. Via a case study method, students will review the success and failure of a variety of sports franchises.

See Co-op Adviser. Prerequisite: Departmental approval prior to registration.

See Co-op Adviser. Prerequisite: Departmental approval prior to registration.

See Co-op Adviser. Prerequisite: Departmental approval prior to registration.

Prerequisite: Departmental approval prior to registration.

Prerequisite: Departmental approval prior to registration.

Prerequisite: Departmental approval prior to registration.

The applications of marketing science to all realms of the sport industry, including: professional sport; intercollegiate, interscholastic and amateur sport; and commercial and public sport and recreational facilities, clubs, resorts and service organizations. An introduction to sales as an element of marketing. A view of the international sport business and ethical issues in sport marketing. Offered: Fall, Spring.